Alice
HUMAN PERSON
EDITOR
WRITER
Hey there! I’m a real, human writer with over a decade of experience bridging the gap between complex topics and everyday readers.
I’ve worked in nonprofit, agency and corporate settings to write stories that build meaningful connection. What does that look like? Everything from social media videos about what conservation policy is, to donor proposals about how to use policy to transform freshwater protection. From web content about why wildlife migrates, to brand thought leadership about how to account for migration in conservation planning. The story entry point for a donor is different than for a policymaker and for an eighth grader. Understanding of and empathy for readers is where my writing starts. From there I just follow the facts—and the context that makes them interesting.
When I’m not clacking away at my keyboard, I’m exploring the city of Valencia, Spain, where I currently live—learning Spanish, logging new bird sightings (big fan of the Eurasian hoopoe right now) and getting turned around on another winding street.
Are you looking to tell stories that inspire action? Want to do some good out there in the world? Let’s connect!
My Services
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Develop comprehensive communications plans that move your audience to action.
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I have led comms strategies for global institutions geared toward diverse audiences. This includes creating a campaign strategy for donors while managing development communications at The Nature Conservancy (TNC) in Illinois, and leading the email marketing strategy for a targeted audience of NGO professionals in my role on TNC’s global marketing team.
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Tell stories that bring your mission to life.
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I work with project teams around the world to make interviews, photos and scientific findings greater than the sum of their parts, like I did with this feature on Indigenous leaders.
Explore more editorial work:
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Grow and connect with your audience in a personalized way.
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I have experience leading email marketing strategy, planning and content execution for TNC’s Global Insights newsletter.
Explore more email marketing work.
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Tell stories that resonate with donors and enable fundraising.
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As a development communications manager for TNC’s Illinois chapter, I wrote tailored proposals that inspired multimillion dollar gifts. In my role as a writer on TNC’s global marketing team, I also led writing and strategy for the organization’s global annual report, which tells a larger global story and makes the case for flexible funding.
Explore more donor communications projects.
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Streamline and differentiate your brand voice.
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I have worked with global teams to develop responsive key messaging and build web pages to support the narrative and user experience.
Explore more examples of copywriting around key messages:
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Transform your words into visuals.
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I’ve written scripts that cut through the jargon and speak directly to audiences in an engaging, relatable way—and have then worked with videographers to bring the scripts to life with dynamic visuals.
This video about policy at The Nature Conservancy, for instance, underscores the connection between script-writing and creative vision.
Explore more examples of video script-writing.
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Build trust in your brand with thoughtful perspectives.
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Global Insights is a monthly email newsletter that serves as TNC’s global thought leadership touchpoint for an audience of policymakers, donors and business and NGO leaders. As this channel’s strategy and content lead, I tell stories about relevant environmental issues in a way that builds brand credibility and boosts visits to nature.org.
See more examples of my brand thought leadership work in the Global Insights newsletter.
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Elevate your content with a set of creative eyes.
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From presentation decks to science reports, long-form narratives to social media posts, I’ve edited and upleveled content to exceed brand standards.